CI / BI

Introducing Jinhan Food's CI 

and its own brand's BI.

Introducing Jinhan Food's CI and its own brand's BI.

CI / BI

Coporate Identity & Brand Identity

Introducing the CI & BI 

of Jinhan Foods, a food company that inherits the traditional culture and taste of Korea.

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Coporate Identity

To express the image of a food company deliciously through the traditional taste of Korea.

It expresses an associative image that Jinhan Foods Co., Ltd. provides excellent food, and additionally expresses the evocative meaning of'Rich'.

The overall form of expression is intended to symbolize jin of jinhan to form food served in a bowl.

It is transformed into a round bowl and made into a logo.

Overall, the warmth color is used to express the meaning of the bowl containing the warmth and sincerity that Jinhan Foods pursues.


Reproducing the taste of the Korean court tradition

Jinhan

It symbolically expresses the image of providing traditional Korean flavors as delicious food.

Expresses the image that Korean taste is a world-class taste through the meaning of'containing the taste of Korea properly'.


Making popular taste with right food

Charm Story

The image of the right food is expressed through 'Charm' and the customer-oriented image is expressed through'story' to convey the meaning of 'Delicious story' and a friendly image.

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Brand Identity

Jinhan Food Co., Ltd. is launching products that reflect the changing food culture based on the most popular Korean food culture based on tradition, divided into two BI directions.

'Dark' based on the traditional taste of Korea, and'Cham Story' that reflects modern trends and customer needs.

These two representative brands of Jinhan Food Co., Ltd. present the direction Jinhan should move forward.


Reproducing the taste of the Korean court tradition

Jinhan

Making popular taste with right food

Charm Story

It symbolically expresses the image of providing

 traditional Korean flavors as delicious food.

Expresses the image that Korean taste is a world-class taste through 

the meaning of'containing the taste of Korea properly'.


'The image of the right food is expressed through 'Charm' 

and the customer-oriented image is expressed through'story' 

to convey the meaning of 'Delicious story' and a friendly image.